NRDC Carbon Wedge Social Campaign Visual Design

While working at NRDC, I collaborated with the creative manager, creative director, and campaign managers to design a set of social graphics for NRDC’s Carbon Wedge Social Campaign on Twitter. The campaign highlighted how renewable energy, energy efficiency, and clean technology could significantly cut U.S. carbon emissions by 2050.

The visuals emphasized key messages, including job growth in clean energy, cost savings from electric and hybrid vehicles, and the potential to reduce America's energy use by half. Designed to drive engagement and awareness, these graphics helped amplify NRDC’s call for urgent climate action.

As for Twitter, while the platform has changed, the issues highlighted by the campaign remain as pressing as ever.