Britannia StudyLink 10-Year Anniversary Campaign : Brand Identity & Marketing Collateral
As the Brand Design Consultant for Britannia StudyLink Hong Kong’s 10-Year Anniversary Campaign, I developed a refined, cohesive visual identity to celebrate a decade of empowering students. The campaign’s running track motif symbolizes Britannia’s commitment to guiding students toward academic success as a leading UK boarding school and university placement agency.
Clarity Over Clutter:
A Bold Identity in a Crowded Market.
In a market saturated with data-heavy, Union Jack designs, I took a minimalist approach to ensure Britannia’s branding stood out—prioritizing clarity, simplicity, and instant recognition. This "less is more" philosophy helped differentiate the brand while maintaining a modern, premium aesthetic.
I led the design of branded stationery, premium membership materials, billboard ads, website landing pages, social media graphics, and exclusive swag, including custom T-shirts and Lunar New Year red packets. This campaign showcased my ability to craft compelling brand narratives that align seamlessly with the client’s mission, leaving a lasting impact.
I also ensured the design was user-friendly for Britannia’s in-house marketing team, many of whom have basic design skills. The materials I created were easy to use and implement, empowering them to manage and execute the campaign effectively without needing expert design knowledge.