I created the lightbox campaign visuals for NRDC's targeted advertising effort on MotherJones.com. The campaign aimed to recruit new supporters through an A/B test of two distinct lightbox creatives. I designed the visuals, incorporating impactful imagery from the Bears Ears monument and other action pages, along with strategic copy and a call-to-action to engage users. The creatives were tailored to capture name and email addresses, helping NRDC build its supporter base while advocating for national monument protection and environmental policy.