VIGO
Amazon Premium
Enhanced-Content Design

As Lead Graphic Designer at VIGO Industries, I led the design of Amazon Premium Enhanced Content to highlight key product features, helping our brand stand out in a competitive marketplace. The content was crafted to guide potential customers in selecting the right products, such as faucets, sinks, and shower doorsby making it easier for them to understand the unique benefits of each item amidst a crowded product landscape.

Designing Impactful, User-Centered Content

My Role

Design Team Lead & Project Coordinator – Led the creative overhaul of VIGO’s Amazon brand page, collaborating with the Creative Director, Enhanced Content Manager, Junior Graphic Designer, 3D Visual Artist, Data Team, Sales Team, Copywriter, and Marketing Manager to ensure content alignment and deliver a cohesive user experience.
Skills

In my role as Lead Graphic Designer at VIGO Industries, I applied my expertise in visual design, branding, and Amazon Premium Enhanced Content design to elevate the brand’s presence on e-commerce platforms. I leveraged my skills in UI/UX design to create user-friendly, visually appealing content that highlighted key product features. By collaborating cross-functionally with product teams, marketing, and other stakeholders, I developed content strategies that focused on consumer-centric design solutions. This ensured that VIGO’s products stood out in a crowded marketplace, helping customers navigate their options and make informed purchasing decisions.
Collaborated with

Creative Director, Enhanced Content Manager, Junior Graphic Designers, 3D Visual Artist, Data Team, Sales Team, Copywriter, Marketing Manager
The Problem

With a large number of similar products available on Amazon, it was difficult for customers to quickly differentiate between various faucet, sink, and shower door options, which made the decision-making process challenging.
Challenges

I focused on creating visually compelling content that stood out in the crowded Amazon marketplace while effectively communicating product features to a diverse audience in a clear and persuasive way. I ensured brand consistency across multiple product pages while tailoring designs to highlight unique selling points. Additionally, I prioritized user-friendly and easy-to-navigate designs, ensuring potential customers could easily find the information they needed to make informed purchasing decisions. Amazon’s strict content and copy requirements meant I had to ensure all guidelines were met within tight deadlines while maintaining high design standards.
Result

As a result, although the project is ongoing, traffic to VIGO’s Amazon store has increased by at least 20% since the content updates were implemented.

Content That Stands Out in a Crowded Marketplace

I focused on creating visually compelling content that stood out in the crowded Amazon marketplace while effectively communicating product features to a diverse audience in a clear and persuasive way.