VIGO
Home Depot Shower Door Configurator Landing Page Design
The VIGO Home Depot Shower Door Configurator Landing Page was designed to enhance the online shopping experience by providing a seamless, user-friendly interface for customers to explore and customize shower door options. As the Lead Graphic Designer, I worked closely with the Creative Director, development team, and marketing strategists to create a visually engaging and intuitive landing page that aligns with VIGO’s branding and Home Depot’s user experience standards. From developing imagery to optimizing the layout for clarity and conversion, the project focused on simplifying complex product configurations while driving customer engagement and sales.
Designing for Engagement.
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My Role
Design Team Lead – Led the design execution of the VIGO Home Depot Shower Door Configurator Landing Page, working closely with the Creative Director, development team, and marketing strategists. Oversaw the visual strategy, ensuring brand consistency while aligning with Home Depot’s UI/UX guidelines. Managed imagery, layout design, and asset optimization to enhance user engagement and streamline the customization experience. Collaborated cross-functionally to ensure the configurator was both visually compelling and highly functional, driving conversions and improving the customer journey.
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Skills
Visual Strategy, Art Direction, Cross-Team Collaboration, Landing Page Design, Image Optimization & Asset Management
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Collaborated with
Creative Director, 3D Visual Artist, Data Team, Sales Team, Copywriter
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Challenges
The configurator needed to balance visual appeal with ease of use, ensuring a seamless customization process for customers. Aligning VIGO’s branding with Home Depot’s strict UI/UX guidelines required close collaboration with internal teams and Home Depot’s visual team. Managing complex product variations while keeping the interface intuitive was another key challenge. Additionally, optimizing assets for fast load times without compromising quality was crucial.
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Result
The final landing page streamlined customization, improving user engagement and product interaction. By enhancing navigation and visual clarity, the project strengthened VIGO’s brand presence on Home Depot’s platform and contributed to increased conversions.