Design Team Lead – Directed the design and strategy for Wayfair’s Brand Page, working closely with the Creative Director, Sales Team, Buyer’s Team, Junior Designer, Data Team, and Enhanced Content Manager to curate impactful visuals, highlight key products, and create a cohesive brand experience. Led performance reviews and implemented strategic updates to enhance engagement and drive sales.

Visual Strategy, Art Direction, Cross-Team Collaboration, Content Management, Performance Analysis, E-commerce Design, Image Curation, Brand Storytelling

Creative Director, Enhanced Content Manager, Junior Graphic Designer, 3D Visual Artist, Data Team, Sales Team, Copywriter, Marketing Manager

The Wayfair Brand Page needed a cohesive and visually compelling design to effectively showcase key products, align with brand identity, and drive sales while meeting the expectations of both Wayfair buyers and the internal sales team. Additionally, all content had to adhere to Wayfair’s strict guidelines and gain approval from their visual team within a set timeframe—sometimes very short. Ensuring the page was finalized and ready before key sales campaigns launched added another layer of complexity to the project.

The Wayfair Brand Page project played a key role in driving sales growth by enhancing product visibility and ensuring content was optimized for seasonal campaigns. By adhering to Wayfair’s guidelines and collaborating across teams, the page effectively showcased high-demand products, aligning with sales objectives and boosting engagement. Timely content updates and strategic adjustments based on performance data ensured that the brand page remained dynamic and aligned with consumer preferences, contributing to significant sales growth across multiple categories from 2018 to 2024.