As Lead Graphic Designer at VIGO, I designed a series of animated Instagram stories to effectively showcase our products and engage our audience. Each story was crafted with tailored animations to highlight key collections such as the Matte Brush Gold Collection, alongside trends like "Designer-Approved Bathroom Design Trends of 2024." I also collaborated with influencers to feature installation videos, offering an interactive and informative experience that encouraged users to purchase our faucets and embrace DIY installations. These stories were designed to captivate, inform, and drive action, blending creative animation with compelling product storytelling.